How to make the most of your CRM

Customer relationship management (CRM) software is essential for every marketing, sales, and customer service department. It allows you to capture your customers’ information and keep a record of their interactions with your business. If you’re new to the concept of CRM, here are some tips and tricks to help you get the most out of it.

Speed up your cloud computing with Google

The Google Cloud Platform can do virtually any business computing task you need it to. From pre-written machine learning modules to high-end data analysis, it’s limited only by the internet connection you use to access it. But now, even that is being improved upon.

How to keep your mobile devices safe

Businesses are using mobile devices more than ever to increase productivity and profitability. However, like desktops and laptops, smartphones and tablets are highly vulnerable to hacking, and some employees expose them to threats in ways they may not even be aware of.

Enhance content through social media

With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers.

Showdown: Office 2016 vs. Office 365

Pairing your business with the right productivity-enhancing tool is a challenge. Fortunately, you can choose between two popular options: Office 2016 and Office 365. But which is right for you? Here are three main differences that may help you decide.

Steer clear from these types of malware

You’ve all heard of viruses, spyware, ransomware and trojans. But did you know that they’re all types of malware? They’re all designed to ruin your digital life, but different types of malware put your computer at risk in different ways. Understanding what sets them apart can keep your business guarded.

Easily back up and sync with Google’s new app

Employees don’t usually prioritize managing files and photos because they can be tedious and time-consuming. Those who have to deal with a high volume of files and photos across different devices often depend on the auto-sync functions of Google Drive or do manual backups on external drives or SD cards.

Six Gmail tips you should start using

For most small-business owners, processing email takes up a good chunk of the day. If you use Gmail, you’re already working with a powerful platform with numerous productivity-enhancing features. But what if you could streamline the process even further while ensuring each message is dealt with appropriately? These Gmail tips will do the trick.

5 ways to protect your IoT devices

More firms are using the Internet of Things (IoT) to create new business opportunities. For instance, companies that install smart sensors can automate data entry and monitor their inventory. However, if left unsecured, IoT devices also give hackers an opportunity to breach your network.

Microsoft enhances Workplace Analytics

Workplace Analytics is a program that helps managers determine staff productivity levels using data gathered from their email, calendar, documents, and other applications within Office 365. Previously, Microsoft’s MyAnalytics allowed only employees to view their individual data, but with this updated version, managers now have access to this data, too.