Here’s how marketing automation increases leads

September 18th, 2020

Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these […]

How you keep your email account safe

September 14th, 2020

Everyone uses email to send and receive sensitive information, making it an attractive target for cyberattacks. The importance of email security is vital to your company’s operations, so applying the following tips can dramatically reduce your exposure to hackers and malware. Use separate email accounts Most people use a single email account for all their […]

Simple ways to stretch your laptop battery life

September 9th, 2020

One of the top considerations in choosing where to work with your laptop is the availability of a power socket. If you are not lucky enough to find an available outlet, you’ll have to depend on your laptop’s battery — assuming it still has enough power after your last charge. The following tips should optimize […]

Understanding Microsoft 365 collaboration tools

September 4th, 2020

There are three communication and collaboration tools in Microsoft 365 that provide basically similar solutions for the same problem: Outlook Groups, Yammer, and Microsoft Teams. However, they all have subtle differences that set them apart from one another. Let’s take a look at some of them. Outlook Groups With Outlook Groups, every member gets a […]

Web conversion done right in 5 steps

September 2nd, 2020

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for five tips that improve user experiences, site trustworthiness, and conversion rates. 1. Optimize your website for mobile devices […]